We Started With A Simple Question
Back in early 2023, three of us sat in a cramped office space wondering why businesses struggled so much with something that should be straightforward—understanding their working capital. Numbers tell stories, but most people never learned how to listen. That realization became the foundation of everything we've built since.
From Confusion To Clarity
We've seen countless business owners in Vietnam's manufacturing sector lose sleep over cash flow issues they couldn't pinpoint. One client came to us after three years of decent revenue but constantly running out of operating funds. Turned out their inventory turnover was eating them alive—45 days too slow compared to their payment terms.
That's when we realized education needed to come before consulting. People can't implement solutions they don't understand. So we built learning programs that strip away the jargon and focus on the actual decisions you make every Tuesday morning when suppliers call and customers delay payments.
What Drives Our Work
These aren't corporate values printed on a wall somewhere. They're the principles that shape every course we design and every client conversation we have.
Real Numbers, Real Situations
We don't teach textbook formulas in isolation. Every example comes from actual businesses we've worked with—textile manufacturers in Binh Duong dealing with seasonal demand, logistics companies managing fuel cost fluctuations, retailers navigating payment terms with Chinese suppliers. The scenarios you learn from mirror the challenges you'll actually face.
Context Before Content
A formula means nothing without understanding when to apply it. We spend more time on the "why" than the "how" because that's what sticks. When you understand why inventory velocity matters more during certain business cycles, you'll remember to track it. When formulas are just formulas, they get forgotten the moment the course ends.
Progress Over Perfection
Financial analysis isn't about getting every projection exactly right. It's about making better decisions than you did last quarter. We celebrate incremental improvement—catching a cash crunch two weeks earlier than you would have before, negotiating better payment terms because you finally understood your cash conversion cycle. Small wins compound into significant competitive advantages.
The People Behind The Programs
We're a small team that believes in depth over breadth. Each person brings a decade-plus of experience working directly with businesses on financial strategy.
Duong Hai
Lead Instructor
Spent 12 years doing financial restructuring for SMEs before admitting he enjoyed teaching more than consulting. Still works with three long-term clients who refuse to let him fully retire from hands-on analysis.
Phuong Anh
Course Designer
Former CFO who got tired of fixing the same problems at different companies. Designs case studies based on real situations she encountered, minus the identifying details. Has an unhealthy obsession with making spreadsheets actually understandable.
What We're Building Next
Our autumn 2025 program will focus specifically on industries with long production cycles—think furniture manufacturing, custom machinery, construction materials. The working capital challenges in these sectors deserve specialized attention because the stakes are different when a single project ties up funds for months.
We're also developing a series of short workshops for business owners who don't need a full course but want to solve one specific problem. Sometimes you just need to figure out if factoring your receivables makes sense, or whether extending payment terms to attract a big customer will actually hurt you in the long run.
