Cookie Usage Policy
Last Updated: March 2025
We're being straight with you about tracking on our site. Brighton App Zone uses several methods to gather information while you browse. Some of this helps the site work properly. Other bits let us understand what content actually matters to visitors.
This document explains what we collect, why we collect it, and how you can opt out of the non-essential stuff. We've tried to keep things readable instead of burying important details in legal language.
What Tracking Actually Means
When you visit brightonappzone.com, small data files get stored in your browser. Think of them as digital notecards that remember things about your visit. They store preferences, track which pages you viewed, and help us recognize when you return.
Most websites do this. It's become standard practice because it makes sites work better and helps companies understand their audience. But you should know what's happening behind the scenes.
Beyond traditional cookies, we also use pixel tags and session storage. These work alongside cookies to paint a fuller picture of how people interact with our financial education content. Session data disappears when you close your browser. Permanent cookies stick around until they expire or you delete them.
Types of Tracking We Use
E Essential Functions
These keep the site running. They remember your session, handle form submissions, and maintain security protocols. You can't disable these without breaking basic functionality.
F Preference Storage
We save your language settings and interface preferences so you don't have to reconfigure everything each visit. These improve convenience but aren't strictly necessary.
A Analytics Tracking
We track page views, time on site, and navigation patterns. This helps us figure out which content actually helps people understand working capital analysis. All data gets anonymized.
M Marketing Tags
These track conversions and measure ad performance. They help us understand which outreach efforts bring people to our educational materials. You can reject these below.
Specific Cookies on Our Site
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your active session while browsing | Until browser closes |
| user_prefs | Stores interface preferences and settings | 90 days |
| analytics_token | Tracks page views and site interaction patterns | 2 years |
| conversion_ref | Measures effectiveness of marketing campaigns | 30 days |
| consent_status | Records your cookie preference choices | 1 year |
This isn't every single cookie. Sometimes temporary cookies appear during specific features or form submissions. But these five represent the main tracking that happens consistently.
Current Status
Cookies Accepted
Clicking this button removes analytics and marketing cookies immediately. Essential cookies remain active because they're required for basic site functionality. Your preference gets saved in localStorage.
Managing Cookies Through Your Browser
You don't need to use our button. Every browser has built-in controls that let you block or delete cookies directly. The settings vary slightly, but they all offer similar options.
Chrome
Settings → Privacy → Cookies and site data
Firefox
Options → Privacy → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Cookies and site permissions
Blocking all cookies might break some features on this site and others. Most browsers let you set exceptions for specific domains if you want a middle ground.
Third-Party Tracking
We use Google Analytics to measure site traffic. That means Google also collects data about your visit through their own tracking mechanisms. Their privacy policy covers how they handle that information.
Some embedded content might load tracking from other services. If we include a video or interactive tool from an external platform, they may set their own cookies. We try to minimize this, but it happens occasionally when third-party services add value to our educational content.
You can use browser extensions like Privacy Badger or uBlock Origin to block third-party tracking across all sites you visit. These tools give you broader control than individual website settings.
Data Retention and Deletion
Analytics data gets anonymized after 14 months. We aggregate it into reports that don't contain individual user information. Marketing data stays active for 60 days to measure campaign performance, then gets purged from our systems.
Session cookies disappear immediately when you close your browser. Preference cookies last 90 days before expiring automatically. If you reject cookies through our button or clear your browser data, everything deletes right away.
We don't sell cookie data to third parties. The information stays within our analytics platforms for internal use only. Nobody's buying lists of Brighton App Zone visitors.
Updates to This Policy
We update this page when we change how tracking works on our site. The date at the top shows when we last revised the content. Major changes get announced through email to anyone subscribed to our updates.
If we start using significantly different tracking methods or working with new third-party services, we'll highlight those changes clearly. We won't bury important updates in minor text edits.
Questions About Our Cookie Usage?
We're happy to explain any aspect of how tracking works on Brighton App Zone. If something in this policy seems unclear or you want more details about specific cookies, reach out.
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